Pitching Brands: Update Email Template
- Taylor Mosley
- Dec 21, 2020
- 4 min read
Updated: Feb 7, 2021
In a Taylor Talk from August, I gave you a rough template of the email (see below), the first email pitch I ever sent, and my current email pitch now.
In this post, I wanted to update you with my pitching strategy and the email template I am using now.
BASIC TEMPLATE
First, let us say this...DO NOT COPY AN EMAIL TEMPLATE THAT IS ON THE INTERNET. You will get rejected and it looks fishy af. I think it is important to tell you how to structure your email. Our pitch is super professional with tons of WTL flair. However, you can use this basic template as a skeleton and add your own creativity to it.
Nobody wants to read a boring email, so research all that you can about who you are emailing and personalize/tailor the email to them:
Hi [Contact Name},
Introduction (2-3 sentences): Talk who you are and what you want. Don’t be shy. Include dates and times you will be the area.
Body (Cut to the chase here):
Go into detail about your blog and social media. Highlight your biggest accounts first.
Past travel work. You need examples of previous trips WITH ANALYTICS so that the brand can know what you are about. But wait, what if you've never been on a trip before? How can you include this? SEE MEDIA KIT SECTION.
What you can offer: This is the time to highlight your biggest accounts with the most metrics again. Have a special thing about you? Play it up. Insert your media kit via link or attachment.
What you want - This is where you will say what you want, sponsorships or money, in exchange for xyz.
Conclusion (1-2 sentences): Keep it short and close off the pitch.
MY CURRENT TEMPLATE
Hi xxx,
I hope you are having a great week. I am the Brand Manager for What Taylor Likes. Taylor is a vegan, law student, and lifestyle blogger. She would love to work with you via a partnership promoting the xxx and how it xxx.
I included information about her brand and analytics below:
About
Taylor is the author behind What Taylor Likes where she focuses on vegan food and travel. On social media, she has 1.1 million+ total audience on Pinterest and 16.2K followers on Instagram.
Partnership Example
For your viewing, an analytical report of sponsored content from the last three months can be viewed here: View Report. All data is authentic and updated in real-time by a third party.
You can see more of her work here: View Report. We listed notable brand collaborations we completed in 2019-2020 along with detailed analytics.
Across all platforms, our readers and followers are approx. 70% female, 12% live in Texas, 48% range from 25-34 years old, and 17% range from 34-44 years old.
An Instagram press kit can be provided upon request.
What we can do for you
As I said above, Taylor would love to partner with xxx. In exchange for compensation, it would be a pleasure to feature xxx in the following:
1 permanent post on Instagram;
3-5 Instagram Stories;
5 pins on Pinterest; and/or
1 blog post + newsletter;
Let me know what you think, the scope of work you prefer, and your budget. Looking forward to hearing from you!
PITCHING STRATEGY
Going into 2021, I am pitching 7 brands a week for the month of January to get the ball rolling. The logic here is that 30% of brands will come back and say yes.
I will update you in February on how effective this strategy is for me.
HOMEWORK:
Reach out to me with any questions. This newsletter was long! Send me any comments or questions you have. Don't forget! We created an access portal... for you so that you can view past Taylor Talks in case the Newsletters get deleted or lost from your inbox. Visit this link to sign-in and view. Only subscribers to this Newsletter can view this page!! Woohoo! If you have specific requests you would like us to talk about, send it our way.
NEED MORE HELP ASAP?Schedule a Zoom call with us if you need personalized help pitching to brands, finding brands, analytics, advice, resources, and more! We will tell you exactly what works for us. Seriously. No fluff or beating around the bush. What to know how to travel for your blog? We got you. Need help writing a pitch email? Let's edit it together.
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